- 917.763.1265
- jaclyn@j2designnyc.com
The problem: Moviegoers who have no time to get food at the theatre before the movie starts. Create more revenue for a local movie theatre.
The goal: Design an app for a local movie theatre that allows users to order ahead to their seat or pick up when they get there.
High Fidelity Prototype:
I conducted interviews and empathy maps to understand the needs of the users. A primary user was identified as busy parents who don’t have time to get to the movie theatre ahead of time to order food.
This user group confirmed the initial ideas of customers, but research also revealed that other customers also would like to order ahead or to their seat thus creating a better movie-going experience.
User research: pain points
Time: Busy users who are too busy to get to the movies early. People have to wait in line to order food at a theatre and miss movie trailers.
Correct Order: Getting the order wrong when they order.
Complete Order: Long process of ordering food and hard to find items you want.
The product: Movie Theatre Food app is a new app to help people order food ahead of going to the movies. We need to find out if the main user experience, picking up or ordering to seat, is easy for users to complete. We want to create a product that can help a small business improve sales and increase customer satisfaction.
I conducted two rounds of usability studies. Findings from the first study helped me improve my low-fidelity wireframes. The second usability study was with my high-fidelity prototype and revealed what aspects needed improvement.
Round 1 Findings:
Show delivery options through the whole process.
Making the payment button more visible and different than the other buttons.
Round 2 Findings:
Photos of the food vs. icons of the food so people can see the food.
Make the shopping cart icon more visible in the navbar next to the profile icon.
Drop down the menu for the movie selection.
Jason Alvarado brings extensive experience in web and email development, with deep proficiency in coding optimized HTML emails and integrating complex email service provider (ESP) platforms. Throughout his career, he has worked closely with corporate communications departments, marketing teams, and advertising agencies, gaining valuable insights that enable him to bridge the gap between technical requirements and project objectives.
Jason specializes in email development across major platforms, including Salesforce Marketing Cloud, Marketo, and MessageGears, ensuring campaigns are executed flawlessly and perform effectively. He has a strong understanding of CAN-SPAM compliance and best practices to ensure all email marketing campaigns meet legal standards and industry guidelines. His troubleshooting skills and technical knowledge empower him to resolve challenges and optimize email deliverability and design swiftly.
Known for his clear and efficient communication, Jason excels at translating complex technical details into actionable solutions, fostering seamless collaboration with clients, designers, and marketing teams. His combination of technical expertise and interpersonal skills makes him an invaluable asset to any project, driving successful outcomes through expert email development and strategic technical guidance.
Jaclyn Alvarado is an accomplished, award-winning graphic designer with over 22 years of experience specializing in print, email, and web design. Her extensive expertise and versatility in Adobe Creative Cloud tools, combined with a keen eye for detail, make her an indispensable member of our creative team.
Jaclyn holds a Bachelor of Fine Arts (BFA) degree from the prestigious School of Visual Arts. Her passion for illustration, drawing, and painting is clearly reflected across her diverse portfolio, which features high-quality editorial and web design projects.
Committed to continuous professional growth, Jaclyn recently completed a Google UX Design course to expand her skills in user experience design. Known for her meticulous approach and strong work ethic, she consistently transforms creative ideas into visually compelling and effective designs, greatly contributing to the success of client projects and our team’s overall excellence.
