Blog | J2 Design NYC

You’ll Want to Read This Blog Post

Well, did you click through to read? Yes? Good! That was the point. Today’s post is all about those little things you can do to nudge, push, and politely cajole potential and loyal customers into opening up those email marketing campaigns you and your design team have worked so hard on.

July 22, 2020ByJaclyn Smith

How User Experience Can Transform Your Business

UX is the overall experience for the person using your site, and how easy, intuitive, or pleasing it is to use. But UX is not just about the experience for your potential customer. It’s also about growing your business by guiding customers to behave the way you want them to behave on your site.

July 6, 2020ByJaclyn Smith

Our Top 5 Easy SEO Fixes

The internet is huge and always changing. The old rules of ranking near the top of search results are out the window in favor of new, more dynamic guidelines and recommendations. (Goodbye, metatags and hello, social media!) But fear not, whether you have an existing website or are just starting to design yours, you can optimize your website so your customers can find you.

May 31, 2020ByJaclyn Smith

Adapting Your Business Marketing During COVID-19

It’s an understatement to say that times have changed since the last time we shared some business best practices, just before the COVID-19 pandemic began. And while some things have remained the same--the need for a stellar website, an eye-catching logo, and clear, straightforward communication come to mind--it’s now crucial to reassess the old way of doing things so your business can succeed in this new normal.

May 24, 2020ByJaclyn Smith

Marketing Tools Every Small Business Needs

Not sure where to start? The right marketing materials can help you do all of those things (and more), so we put together this handy list of the top marketing items every small business needs. Think of this list as your starter toolkit that has the basic tools you need to make an impression on a potential new customer, tell them more about your business, and stand out from the crowd.

March 15, 2020ByJaclyn Smith

Why WordPress is the Best Platform for Your Website

As modern-day designers, there are plenty of tools at our disposal. We can sketch in a (paper) notebook or on an electronic tablet, code in HTML, CSS, PHP, and design sites on myriad platforms that each offer their own bells and whistles. After years of designing, tinkering, and serving our clients, however, we’ve come to one very clear conclusion: WordPress is the best platform for your website. Here’s why: Even you can update your site. WordPress blurs the line between laypersons and designers, meaning that after we’ve fully designed your site, you can be in total control of it. You...

February 20, 2020ByJaclyn Smith

A You-Centered Design Process (Or, What it’s like when your designer actually listens)

We’re happy to say that we’ve refined our process over the years to give our clients what they need when they need it. We’ve broken it down here so you can reference it before starting a design project with us or anyone else. Because whether you use our company or not, you should be treated to a seamless and smooth design process that yields excellent results.

January 15, 2020ByJaclyn Smith

The #1 Thing You Can Do For Your Business in 2020

We know what you’re thinking. This is it! This is the year I’m going to jumpstart (...launch, brand, rebrand, focus…) my business, capture those leads, and secure those customers that will turn 2020 into a boom year!

January 1, 2020ByJaclyn Smith