- 917.763.1265
- jaclyn@j2designnyc.com
We revamped the 7 Crowns logo by expanding its color scheme to a refined palette, enhancing its luxurious and sophisticated appeal. The new colors—royal blue, golden crown yellow, black velvet, and white cap—were carefully selected to evoke elegance, trust, and royalty. Additionally, the font was updated to a more high-end yet elegant style, while retaining and modernizing the crown symbol to maintain brand continuity and elevate the overall design.
The 7 Crowns website was redeveloped to offer a modern, user-friendly experience with interactive visuals, improved mobile navigation, and SEO optimization. Each property features its own page with quality photos and videos, while the site clearly showcases services, company history, and future goals. Enhanced branding, faster loading, and social media integration boost engagement and reach.
The website’s accessibility was significantly improved by switching from a black background with light text to a white background with dark text. This change enhances contrast, making content easier to read for users with visual impairments or color sensitivity. A side-by-side comparison of the two versions clearly shows how the white background provides a cleaner, more accessible interface, reducing eye strain and improving overall user experience.
Jason Alvarado brings extensive experience in web and email development, with deep proficiency in coding optimized HTML emails and integrating complex email service provider (ESP) platforms. Throughout his career, he has worked closely with corporate communications departments, marketing teams, and advertising agencies, gaining valuable insights that enable him to bridge the gap between technical requirements and project objectives.
Jason specializes in email development across major platforms, including Salesforce Marketing Cloud, Marketo, and MessageGears, ensuring campaigns are executed flawlessly and perform effectively. He has a strong understanding of CAN-SPAM compliance and best practices to ensure all email marketing campaigns meet legal standards and industry guidelines. His troubleshooting skills and technical knowledge empower him to resolve challenges and optimize email deliverability and design swiftly.
Known for his clear and efficient communication, Jason excels at translating complex technical details into actionable solutions, fostering seamless collaboration with clients, designers, and marketing teams. His combination of technical expertise and interpersonal skills makes him an invaluable asset to any project, driving successful outcomes through expert email development and strategic technical guidance.
Jaclyn Alvarado is an accomplished, award-winning graphic designer with over 22 years of experience specializing in print, email, and web design. Her extensive expertise and versatility in Adobe Creative Cloud tools, combined with a keen eye for detail, make her an indispensable member of our creative team.
Jaclyn holds a Bachelor of Fine Arts (BFA) degree from the prestigious School of Visual Arts. Her passion for illustration, drawing, and painting is clearly reflected across her diverse portfolio, which features high-quality editorial and web design projects.
Committed to continuous professional growth, Jaclyn recently completed a Google UX Design course to expand her skills in user experience design. Known for her meticulous approach and strong work ethic, she consistently transforms creative ideas into visually compelling and effective designs, greatly contributing to the success of client projects and our team’s overall excellence.
