Marketing Tips for Small Businesses in 2026

At J2 Design and Marketing, we recommend these practical ideas to help your business connect with customers and build loyalty:

1. Use AI Tools for Social Media Marketing
AI-powered tools can help you create and schedule social media posts quickly and easily. This keeps your online presence active and engaging, without taking up too much of your time.

2. Make Your Website Accessible
Ensuring your website is accessible means everyone can use it — including people with disabilities. Simple steps like adding descriptions to images, using clear fonts, and optimizing navigation help make your site welcoming to all visitors.

3. Don’t Miss Out on Email Marketing
Email remains a powerful way to communicate directly with your customers. Sending newsletters, special offers, or personalized messages keeps people interested and encourages them to come back.

4. Use Flyers to Reach Your Local Community
Sometimes, tried-and-true methods like flyers work best. Handing out flyers or posting them in local spots is an affordable way to spread the word about your business or upcoming events.

5. Support Your Community
Giving back through donations or partnerships with local causes shows your business cares. This helps build goodwill and creates stronger connections with customers who appreciate your community spirit.

At J2 Design and Marketing, we believe small businesses succeed by combining smart tools with genuine community efforts. Want to improve your marketing in 2026? Get in touch with us today — we’re ready to help your business thrive!

Jason Alvarado

Jason Alvarado brings extensive experience in web and email development, with deep proficiency in coding optimized HTML emails and integrating complex email service provider (ESP) platforms. Throughout his career, he has worked closely with corporate communications departments, marketing teams, and advertising agencies, gaining valuable insights that enable him to bridge the gap between technical requirements and project objectives.

Jason specializes in email development across major platforms, including Salesforce Marketing Cloud, Marketo, and MessageGears, ensuring campaigns are executed flawlessly and perform effectively. He has a strong understanding of CAN-SPAM compliance and best practices to ensure all email marketing campaigns meet legal standards and industry guidelines. His troubleshooting skills and technical knowledge empower him to resolve challenges and optimize email deliverability and design swiftly.

Known for his clear and efficient communication, Jason excels at translating complex technical details into actionable solutions, fostering seamless collaboration with clients, designers, and marketing teams. His combination of technical expertise and interpersonal skills makes him an invaluable asset to any project, driving successful outcomes through expert email development and strategic technical guidance.

Jaclyn Alvarado

Jaclyn Alvarado is an accomplished, award-winning graphic designer with over 22 years of experience specializing in print, email, and web design. Her extensive expertise and versatility in Adobe Creative Cloud tools, combined with a keen eye for detail, make her an indispensable member of our creative team.

Jaclyn holds a Bachelor of Fine Arts (BFA) degree from the prestigious School of Visual Arts. Her passion for illustration, drawing, and painting is clearly reflected across her diverse portfolio, which features high-quality editorial and web design projects.

Committed to continuous professional growth, Jaclyn recently completed a Google UX Design course to expand her skills in user experience design. Known for her meticulous approach and strong work ethic, she consistently transforms creative ideas into visually compelling and effective designs, greatly contributing to the success of client projects and our team’s overall excellence.