We know what you’re thinking. This is it! This is the year I’m going to jumpstart (…launch, brand, rebrand, focus…) my business, capture those leads, and secure those customers that will turn 2020 into a boom year!
Guess what? You’re right.
2020 is the year for you to do all those things and more. But you can’t do it alone, and a professional graphic designer can be one of the most important members of your extended work family.
Let’s get one thing out of the way: you can afford to work with a professional graphic designer and, most likely, you can’t afford not to. The right design professional can help you tell your story, capture the right kind of attention, and, ultimately, land the customers you’re looking for.
Here’s what else a graphic designer can do for you:
Create your very own brand look and feel. It’s simple: if you have a business, you have a brand, and a cohesive brand look and feel, a custom logo, and a professional website speaks volumes to potential customers. First, a cohesive brand makes your product or service recognizable no matter where someone encounters it, creating a good kind of familiarity and connection to your audience. Second, your look allows you to “own” your space in your industry; you’ve carved out a niche for yourself that only you can create. And finally, a brand look and feel shows your customers that you care about them and their experience with your business enough to present it in a thoughtful, eye-pleasing way.
Refine your goals. Just a few conversations with the right professional graphic designer can help you refine your goals, think about who you’re trying to reach, and help you imagine what your customers experience–and what you want them to experience–when they land on your homepage, flip through your catalog, or accept your business card. If you’re a small business owner or just starting out, these conversations can be a priceless part of developing your business and messaging.
Save time and money. It may seem counter-intuitive but the right designer can save you time and money by being thorough and upfront about their process and having in-depth, attentive discussions about your needs and goals. He or she will ask targeted questions, refine your ideas, and present you multiple design options, so you can focus your time on what you’re best at: your business. Plus, the right designer won’t charge for minor tweaks or their own mistakes.
Help you stand out from the crowd. You’ve probably seen them: the scores of websites that all start to look the same after awhile. Their similar designs and setups scream “template” as you click through, rarely stopping, and, even more rarely, buying. A professional designer and website development team can work within a template or not, and help your site feel uniquely you. A design/development team with SEO, keyword, and meta-tag expertise can also catapult you to the top of web searches, an invaluable marketing tool in today’s connected business environment.
The above is just the start of what a professional graphic designer can do for you and your business in 2020.
If you’re curious to learn more, drop us a line at jaclyn@j2designnyc.com. We can’t wait to boost your business with you!
